Neutral Posture took another six months to develop the idea and finally came up with The Guardian. Benden said he couldn’t get into specifics, but a typical licensing deal will yield 3 to 5 percent of royalties from the sale of the chair. That money goes back to the university. The chair was introduced to industry specialists during the NeoCon Expo early last month. After 24 years of competing with its products, Neutral Posture finally won a gold award for Best at NeoCon. “I’m amazed that we won,” Boenigk said. Bendon said he’s brought products to NeoCon each year since 1998 and this also marked his first top award.
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